fbpx
×

Bad Keyword Match Types

Broad Match Keywords should rarely be used as they can produce poor matches.

Phrase & Exact Match ensure that people who see your ads are actively searching for your specific type of service or product.

Using Negative Keywords also helps narrow users who see your ads even further to make sure poor matches are rare.

You can see what types of terms people are actually searching when they see your ads in the Search Terms section of the account.