How Social Media Has Changed For Small Businesses by David Cuff | Mar 8, 2021 × How Social Media Has Changed For Small Businesses Social media has become a hugely significant aspect of online marketing. A refined social media strategy is often one of the most effective ways to reach millions of people, increase brand awareness, and engage with customers. It’s also relatively cost-effective for businesses, particularly in the context of organic reach. However, thanks to algorithm changes across Facebook, Twitter, and Instagram, there’s been a dramatic decline in organic impressions. So, unless you’re prepared to put money behind the social posts for your business, you will not be able to reach many potential customers. Read more about how to increase your organic reach here.